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Ishan Goel: The Brain Behind the “Viral Egg”!

The highest record ever set on the social platform Instagram was by Kylie Jenner of 18 Million likes. Now this record is broken by an EGG! Yes, it’s true by an egg with a whopping 48.3 Million Likes.

If you are active on social media platforms, you are positive to have visible pretty some posts and messages on setting a global record with the most ‘favored’ submit on Instagram, beating the present day world file held by way of Kylie Jenner (18 million likes).

The put up in the query – the picture of an egg. Yes! An egg.

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The publish, the brainchild of nineteen-yr-old Indian-foundation logo advertising strategist Ishan Goel has been preferred with the aid of forty-eight. Three million human beings, and is now formally the most appreciated submit on the net.

The picture turned into posted on Instagram on January 4 by an anonymous UK-primarily based Instagram account @world_record_egg with a lively following of seven.7 million followers.

Reacting to the viral submit, the Massachusetts-based totally marketing strategist instructed FEMAIL in an interview,

I won’t go into too many specifics about the secret sauce, but I can say that I worked to garner attention for the page on Reddit, reached out to media really early on, and told all of the celebrities and influencers in my network to help push it. I would like to give all credit to the chicken who laid this egg. They were the spark. I was the gasoline.

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As according to media reviews, the viral picture turned into photographed by using Sergey Platonov and changed into truly an inventory image. So ways, the egg has additionally made it to the duvet web page of virtual trouble of Paper Magazine.

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